Social Media Management
Evolve your Brand
Send a Message to Over 3 Billion People with Your Brand
Social Media Services
- Content Creation
- Brand Image
- Competition Analysis
- Influencer Marketing
- Paid Ads
- Scheduled Posting
The greatest approach to communicate with your target audience is through social media marketing.
Many businesses have benefited from Lounge Lizard’s assistance in developing a successful social media management plan.
Audience engagement is a key indicator of social media success.
We recommend that businesses interact with their followers on all key channels in order to achieve high engagement.
Creating interesting material is also a crucial aspect of a successful social media strategy.
All of your published material and creative should encourage people to go to your website to discover more about your brand messaging.
Once your followers understand your brand story, they are more likely to become customers.
The RealDeal Social Media Process
Account Manager with a Hands-on Approach
The Real Deal Digital will appoint a professional Account Manager to your social media project in order to properly satisfy your needs.
During bi-weekly conversations and daily correspondence, the account manager will be your primary point of contact.
Any requests or revisions made on the client’s behalf will be forwarded to the Account Manager, who will communicate with the graphic designers and social media team.
Every RealDeal project is proactive, therefore you can expect to hear new ideas from the Account Manager on a weekly basis.
Workshop on Brand Strategy
Everything you do should be imprinted with your brand identity.
Branding is one of the most crucial aspects of any company’s success.
It tells clients who you are and sets you apart from the competition.
We strategically incorporate your brand into social media creative, resulting in concepts that will resonate with your target audience and help you stand out from the pack.
Analysis of Social Media
The next stage is for us to assess your company’s present social media landscape.
Competition analysis, trend discovery, hashtag research, reputation analysis, and website traffic measurements are just a few examples.
The Real Deal Digital also creates a detailed persona report for your target market.
This allows us to figure out who your ideal brand audience is and how we can best engage them with visual content and text.
If your company is already active on social media, we’ll look at your posting history to see what methods have succeeded in the past.
Calendar for Posting
When our agency is able to interact with your team on content production, Social Media Management works best.
We welcome your feedback, and our goal is to create compelling material that is also consistent with your brand’s vision.
Nobody knows your industry as well as you do.
This is why we provide a monthly publishing calendar to our Social Media clients.
This gives you a sneak peek at our creative designs, captions, and hashtags before they’re published.
You will be allowed to suggest adjustments throughout the review phase to help us improve the postings.
The RealDeal Digital recognizes that there are instances when you’ll require content shared on social media that can’t be scheduled.
Using Social Media for Advertising
The most significant advantage of advertising on social media platforms is the ability to target users dynamically.
Let’s imagine you run a business that sells leather purses.
Ads can be presented solely to women who like fashion and are between the ages of 20 and 40 through Facebook and Instagram targeting.
This targeting method ensures that adverts are only shown to visitors who are most likely to interact with your content and convert into customers.
By segmenting your audience by demographics, psychographics, and geographics, targeting can help you locate your “sweet spot.”
Targeting mobile/desktop devices or iOS/Android devices can also help with technical segmentation.
Due to the “snowball” effect, ads can potentially influence whether or not your postings go viral.
The Popular Social Media Platforms
Facebook - 1.93 Billion Daily Users
When it comes to popularity and social media engagement, Facebook reigns supreme with over 2 billion active users.
The platform’s popularity stems from its ease of use.
This is also why its average user age is higher than that of other platforms.
Less technically savvy people who did not grow up with computers will be able to interact with their friends and family on Facebook.
Their success is also largely due to the Facebook News Feed algorithm.
Over the last decade, the algorithm has been fine-tuned to the point where it is now.
The news feed is designed to show you popular items in your network as well as trends that are occurring outside of it.
The Facebook Ads Manager UI is a marketer’s dream.
Marketers can quickly upload ad creative, hyper-target audiences, and track campaign success using the technology.
Instagram - 500+ Million Daily Users
Instagram’s average user age is the lowest of any social media network, besides TikTok.
According to studies, the majority of Instagram users are between the ages of 18 and 29.
This is crucial for marketing because if a company wants to reach out to a younger audience, they must have a strong brand presence on the platform.
Instagram’s “Stories” posts are one of the most popular features.
Every day, over 300 million individuals use Stories.
Instagram Stories is a feature that allows users to share photos or videos that will disappear after 24 hours.
Some claim that this function is a rip-off of Snapchat Stories, which debuted in 2013.
The usage of hashtags in Instagram postings is another useful feature.
Instagram claims that posts with just one hashtag receive 13 percent more engagement than those without.
The RealDeal Digital incorporates hashtag research as part of all of our Social Media Management Packages.
Hashtags are an easy method to describe the topic of your article.
As a result, more people will be able to find content that is relevant to them.
TikTok - 600 Million Daily Users
TikTok has a billion active users around the world.
TikTok is now ranked seventh among social media platforms, ahead of LinkedIn, Twitter, Pinterest, and Snapchat.
To put this in perspective, Instagram took six years from start to reach the same number of monthly active users as TikTok did in less than three years.
It took the better part of four years for Facebook to reach the same monthly active user mark.
Marketers are driven to TikTok because it symbolizes a crucial social media trend for young consumers’ creative skills and teamwork.
Users spend an average of 52 minutes per day using the app due to its fast-paced nature, which keeps them engaged for lengthy periods of time.
90% of TikTok users check the app at least once a day.
Furthermore, they are very active on the app.
According to a survey of TikTok users’ behavior over the course of a month, 68 percent of TikTok users watch other people’s videos while 55 percent upload their own.
Youtube - 122+ Million Daily Users
Google owns YouTube, which has around 1.9 billion monthly active users.
Video content is the most engaging sort of content on the web, according to studies.
This is why having a video production strategy and posting to YouTube on a regular basis is critical for businesses.
Users will be urged to “subscribe” to your business channel once you create one on YouTube, and they will be notified anytime you upload a new video.
For sharing, YouTube videos can be embedded in your website or shared on other social networking networks.
- Google Adwords is used to manage YouTube advertising.
- Google Adwords is the most versatile Pay-Per-Click (PPC) advertising tool on the market.
- There are a variety of ways to advertise on YouTube.
- Video Adverts are the most popular ads on YouTube.
- Skippable or non-skippable video ads are available.
- Ads can be served to specific viewers based on their search behaviors and previous video viewing history.
- Display Ads, Overlay Ads, Bumper Ads, and Sponsored Cards are some of the other ad forms available on YouTube.
We Strive To Be Involved
While many creative agencies claim to be “proactive,” the truth is that they only post what you tell them to post.
Be wary of social media agencies who rely solely on stock photographs and corny descriptions with few hashtags.
The RealDeal Digital`s approach to social media is somewhat unique.
You can expect frequent communication with our staff, who will always bring new campaign ideas to the table.
We understand Social Media and what people respond to and don’t respond to.
No matter the platform you advertise on, your brand message comes first.
As a result, every project we do begins with a Brand Strategy Workshop.
We will discuss and determine your unique brand story throughout the Workshop.
This branding must be “stamped” on every piece of material you send out to your target audience.
“Users spend an average of 3 hours per day on social networks and messaging.”
With the Real Deal Digital`s skilled social media marketing team on your side, you can stay on top of all the newest social media trends as we assist you in developing a marketing strategy.
We’ll grow your following and convert them into dedicated, lifetime customers by engaging them with intriguing content.